A campaign that celebrates the beauty and richness of cultural diversity, DHL in partnership with the Museum for Islamic Art from the Pergamon Museum in Berlin. Craft a program of comms and digital experience that brings to life the 100 Woven Stories activation over the next 3 years. From launch in September 2023 to reopening in Spring 2027.

Celebrating the positive impact of global perspectives, trade and connection globally through the symbolic use of a replica 17th Century dragon-carpet which was fragmented into 100 pieces and shared with the help of DHL to capture a multitude of stories.

The campaign symbol is The Dragon Carpet, a replica of the 17th Century dragon-carpet that travelled the silk road from Persia to Berlin, was badly burnt in the war, and restored to its current form.

Elevating the stories that connect us and move us forward -  from the Museum for Islamic Art enabled by DHL